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We use common tracking technologies.We, or third parties on our site, collect personal information about users over time and across different websites when you use this website or service. To do this, we or these third parties use several common tracking tools. These may include browser cookies. We may also use web beacons and similar technologies. We use these tools to track our consumers and website visitors. We also use them for other business purposes, including:
- To recognize new or past customers.
- To store your password and registration information if you are registered on our platform.
- To identify your country and language and distinguish you from other users of Belkin websites.
- To optimize your browsing experience by preloading certain features of Belkin websites and services on future visits to make loading times faster and more efficient.
- To provide basic platform functionality and improve our platform.
- To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
- To observe your behaviors and browsing activities over time across multiple devices or other platforms.
- To enable social sharing.
- To better understand the interests of our customers and our platform visitors.
You can control some tracking tools in your browser.Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. Please see the links below for guidance on how to modify your web browsers settings on the most popular browsers:
NOTE: If you set your computer to block cookies, you may not be able to use certain features on our sites. Options you select are browser and device specific, and if you block or delete cookies, not all of the tracking that we have described in this policy will stop.
OUR DO NOT TRACK POLICY: Some browsers have a Do Not Track feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.
We engage in interest-based advertising.We and our partners display interest-based advertising using information gathered about you over time across multiple devices or other platforms. This might include websites and apps.
Interest-based advertising or online behavioral advertising includes ads served to you after you leave our platform, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies products.
How do we gather relevant information about you for interest-based advertising?
To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others.
We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.
You can control tracking tools.Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To find out more about how to enable, disable, or delete cookies from your web browser, please visit here and here. To control flash cookies, which we may use on certain platforms from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.
You can opt-out of online behavioral advertising.The Self-Regulatory Program for Online Behavioral Advertising provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt-out of having your online behavior collected for advertising purposes from participating companies, click here.
Some tracking tools do not participate in the Self-Regulatory Program for Online Behavioral Advertising. For information about how to opt-out of having your online behavior collected through these tracking tools, click on the links in the descriptions provided under We use specific tracking technologies below.
The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app here.
Certain choices you make are both browser and device-specific.
We use specific tracking technologies.
Here is more information about the third-party tracking technologies and cookies we currently use on our platforms:
|Facebook Custom Audience: We use Facebook Custom Audience to deliver ads on Facebook to a certain group of users.|
Facebook Connect and Facebook Social Plugins: We use this technology to allow users to share their experiences with our apps and websites on Facebook. For example, we may collect your browser information, demographic data, and interaction data.
Facebook Exchange (FBX): We use this technology to serve you ads on Facebook based on the pages you visited on our websites.
Facebook Social Graph: We use this technology to measure the effectiveness of our marketing campaigns.
|Google AdSense: Google Adsense is a tool that allows us to display advertisements to you based on your interests. We or our business partners earn money when you view or click on the advertisements.|
Google AdWords Conversion: We use conversion tracking to help us understand how effective our digital campaigns are.
Google AJAX Search API: This tool allows us to embed a Google-powered search box into our website. This allows users to perform keyword searches to help them navigate our website.
Google Analytics: We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website.
Google Dynamic Remarketing: We use these tracking tools to track user behavior over time and across third party sites to improve the effectiveness of our online advertising. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customize our advertising. Google Tag Manager: We use Google Tag Manager to track user behavior, traffic analysis and marketing optimization.
|Salesforce||Salesforce Live Agent: We use Salesforce Live Agent to communicate with our customers or website visitors in real time through a Web-based, text-only live chat. For information about how to opt-out of Salesforce Live Agent cookies, you can go here.|
Salesforce Marketing Cloud: We use Salesforce Marketing Cloud to provide optimized e-mail communications to customers who have opted-in to our e-mail list based on their website browsing, purchasing behaviors and self-identified preferences. For information about how to opt-out of Salesforce Marketing Cloud cookies, you can go here.